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6.5 Train The Trainer and Corporate Communicator

Why needed

A strategic target for all organisations is to constantly adapt and stay ahead of the needs and expectations of the market. In order to achieve this staff members have to constantly develop themselves through research, conferences and training. The investment for an organisation to constantly train their staff externally can be sizeable, therefore organisations have found it more cost effective to have their own internal trainers. These trainers are responsible for the development of the staff, who in turn are responsible for the results of the organisation. However trainers run the risk of being boring, uninspiring and unproductive which will in turn impact the productivity of the staff. This programme provides the skills, tools and methods that trainers require to successfully carry out their task of achieving the training objectives.

What the programme will cover

  • Communication skills for Communicators and Trainers
  • How to get your message across
  • Being alive and passionate
  • How to structure a training session
  • How to keep your audience interested
  • Techniques on how to handle a difficult audience
  • Methods of audience participation
  • Action planning and implementation of training

What is accomplished:

As a result of the programme individuals will be better able to:

  • Conduct a lively training session
  • Transfer the learning messages in a manner that is effective
  • Handle a difficult situation and audience
  • Train small or large groups
  • Meet the objectives of the training


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