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1.1 Vision, Mission and Values

Why needed

“If you don’t know where you are going, you will end up somewhere else”. That’s exactly the situation that some companies are in. They live from day-to-day, year-to-year without any specific plan. Of course what they are lacking, is a well-defined strategy. But why do many companies never manage to implement their strategies? One of the most important reasons is the non-commitment of the staff to the strategy.

Close examination of successful companies has revealed that they have managed to overcome this challenge through a well-defined Vision, Mission and Values. A Vision which aligns all staff to move in the same strategic direction. A Mission so that everyone in the organisation is clear about what the company core functions are. A set of Values which guide staff on the desired people-behaviours that will enable the organisation to implement its strategy and reach its Vision.

This programme is offered only as an in-house programme.

What the programme will cover

  • The importance and purpose of Vision, Mission and Values
  • Deduction of the company’s Vision, Mission and Values
  • Obtaining staff buy-in
  • Internally advertising the messages
  • Introduction to Implementation of the Vision & Values

What is accomplished

As a result of the programme individuals will:

  • Have appreciated the need for a company Vision, Mission and Values
  • Have formulated their company’s Vision
  • Have formulated their company’s Mission
  • Have formulated their company’s Values
  • Have decided how to internally market these
  • Be able to obtain staff buy-in and motivate staff to live by the Values
  • Become aware of how to proceed with the implementation


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