The Brief

Aphrodite Hills is the first ever fully-integrated golf, leisure and real estate development in Cyprus, built at a cost of around CYP 150 million. The resort’s natural setting, as well as its elegant architectural style, reflects one of its Brand Promises– “For the Love of Life.”

The management recognises that no matter how high the quality of the product (material service) of Aphrodite Hills, it is the team working within the resort that will ultimately provide the opulence, the essence and the experience that one expects from it. In order to provide this type of lifestyle the staff has to ‘live the brand’, that is believe and live the values which in turn will realise their vision of ‘Being the Best integrated resort in Europe’.

PeopleAchieve was asked to assist Aphrodite Hills in shaping their vision, formulating their values and then motivating the Aphrodite Hills team to embrace these values in order to provide the experience ‘For the love of Life’.

What PeopleAchieve did

PeopleAchieve conducted its work in two stages. Firstly with the Management team exploring what differentiates the Aphrodite Hills brand, the guest expectations it triggered and the business opportunities of reinforcing that brand through service People Achieve facilitated a workshop to decide on the internal values and management style needed to deliver the brand.

In the second stage, the entire staff participated in training programmes, designed to highlight the significant role each and every employee plays in projecting and strengthening the resort’s brand. Through workshops, exercises and discussions, on-brand experiences were formulated. The values identified in the first stage were shared and an understanding developed as to how these would make the provision of branded customer service easier. Through participative exercises individuals discovered how they could personally apply the values in their daily work.

The Result

PeopleAchieve’s work has resulted in significant benefits for Aphrodite Hills.

• A common understanding of the brand and what it promises
• Delivery of more branded experiences, to guests thus differentiating further Aphrodite Hills, from its competitors
• Customer service improvements
• Enhanced internal communication and coordination, through the application of the values.
• What behaviours are expected in line with our values and which are not

Comment

Mr Angelos Markides, the company’s Chief Executive Officer commented, ‘On behalf of Lanitis Development I would like to thank you for the excellent job you did on the Branded presentations/sessions of Lanitis Development Ltd. The feedback I got from our people was very positive both for you and for the things that you had to tell them. They thought that you were working for Aphrodite Hills because you were talking with so much passion. Once again, thank you and I am sure we will have the chance to talk soon.’